How to Choose the Best Pharma Product Range to Start a PCD Pharma Franchise? The PCD Pharma Franchise business is growing rapidly in India’s pharmaceutical Industry. According to a report, the Indian medicine market will be worth $65 billion by 2026 and $130 billion by 2030. Many entrepreneurs are eager to join the Pharmaceutical Franchise business because it is growing fast and offers good opportunities to make money. To start a profitable PCd Pharma Franchise business, you must invest in the best Pharma Products to meet the increasing demand for medicines in India. Here we understand How To Choose The Best Pharma Product Range To Start a PCD Pharma Franchise.
The Pharma Product Portfolio the franchisee selects will directly affect their sales, profitability, and long-term success. Always do the research on the market to find the high-demand medicines, then deal with the medicines to capture more customers. But most importantly, make good relationships with doctors and chemists to sustain your business in a highly competitive market. Let’s explore How To Choose The Best Pharma Product Range To Start a PCD Pharma Franchise.
Understand Market Demand
The first and essential step is to study the market demand in your targeted area. Every region has its different healthcare needs depending upon the population, level of income, and common diseases, for example:
- Rural areas have a higher demand for antibiotics, analgesics, and fever medicines.
- Urban areas may see the high demand for medicines like anti-diabetics, cardiac drugs, and nutraceuticals.
- Seasonal demand can not be ignored as it plays a vital role in making good profits; these medicines include cough syrups, cold medicines, and antipyretics.
Start with Essential Medicines
You should start your PCD Pharma Franchise Business with the essential and fast-moving medicines, they include:
- Analgesics and pain relievers (e.g., paracetamol, ibuprofen).
- Antibiotics for common infections.
- Antacids and digestive medicines.
- Multivitamins and supplements.
- Cough syrups and anti-cold medicines.
Evaluate Profit Margins
Not all pharma medicines offer the same profit margin, for example:
- Basic generic medicines like paracetamol usually have lower margins, but they are always in demand, which shows they are high in sales.
- Medicines like injectables, dermatology creams, or nutraceuticals often provide higher margins.
Consider Specialty Segments
The farnchsie partner should focus on specialized therapeutic segments that can help them to stand out in the market. Some of the popular and growing pharma therapeutic segments are mentioned below:
- Dermatology (creams, ointments, skincare solutions).
- Gynecology (women’s health products, supplements).
- Pediatrics (syrups, suspensions, chewable tablets).
- Cardiac and Diabetic range (lifestyle-related medicines).
- Nutraceuticals and wellness products (protein powders, herbal supplements).
Check the Company’s Product Portfolio
Before associating with the pharma company, yoy shoukd check the company’s product portfolio, especially their quality standards and what certificates they have. Some of the important details you should watch before joining the company are given below:
- They offer medicines like tablets, capsules, and injectables
- They follow the GMP-cGMP, ISO, and FSSAI quality protocols
- They always provide innovative medicines
Study Local Competition
Competition plays a big role in the success of the pharma business and in how you select your product list. If the competitor company also deals with the same medicine that you are dealing with in the same area, it may be hard for you to make a profit. So you should study the market by filling the gap as if they are selling the anti-biotics, then you can sell the medicines from dermatology.
Align Products with Doctors and Chemists
In the PCD Pharma franchise business model, you need to make good relationships with the doctors and chemists, as they will help you to make a good profit return, as they prescribe more of your medicines to their patients. You should align with doctors and chemists by asking them which brands and formulations they recommend often.
Keep Affordability in Mind
In India, the market is very price-sensitive, and they are looking for more affordable products with complete quality assurance. So before choosing the pharma medicines, you should consider their prices them this will help you to make a higher return.
Conclusion
PCD Pharma Franchise gets high-quality products from Sarthi Lifesciences. You have a better chance of success if you use our great products and follow our advice. Find satisfaction by working together with Sarthi Lifesciences.
